CONCEPT

It doesn’t matter who you are or what you do. If you live in a city, it’s natural that you’re caught up in constant stress and pressure and at the end of the day you’re asking your- self: why are you still doing it? Why? Then you hear that strange voice from somewhere deep inside you: don’t stop, because that’s the right way, that’s what we do, that’s what men do! And after these words everything seems right, nothing else matters and you continue moving towards your goal.

Actually, that is the goal - to keep trying, to keep going!

PARTIZAN

Partizan is for men who love what they do, who do what they must, and who do it because it’s right. Those kinds of men love the pressure and stress. They are real man, who get out there everyday and face reality. They don’t brag about it, they just take it as a given. But sometimes even they need to here the words: that’s ok; what you are doing is ok; you’re ok.

Partizan is a getaway for the community of men, who work on their appearance. It was long lost, but now we found it, and we want to give that heritage to the people who know its worth. It is overgrown with weeds and it’s damaged, but that doesn't matter, because the idea of it never dies.